"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned a...(展开全部)

戴维?L.马瑟斯博 （David L. Mothersbaugh） 亚拉巴马大学教授，研究领域包括消费者行为、广告、服务营销和营销策略。戴维发表学术论文二十余篇，获得多项科研优秀奖，并在17个学位论文委员会任职。目前，他在卡尔弗豪斯商学院担任(Culverhouse College of Business)本科生和国际项目的副院长。 德尔?I.霍金斯 （Del I. Hawkins） 俄勒冈大学市场营销学名誉教授，营销策略、企业家精神和消费者行为领域的专家。他广泛参与全球高管管理培训，在日本、德国、格林纳达等地广泛授课，并多次获得俄勒冈州优秀MBA教学奖。德尔的研究在许多著名的市场营销期刊上发表，他还编写过两部市场营销研究和研究方法的教科书。戴尔在俄勒冈州担任过许多高级行政职务，包括俄勒冈大学伦奎斯特商学院（Charles H.Lundquist C...(展开全部)

In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your in...(展开全部)

Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry a...(展开全部)

In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your in...(展开全部)

Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry a...(展开全部)

Discover a proven method for making better investment choices The actions of politicians, regulators, and economic policy makers have an enormous impact on the financial markets. In Sectors and Styles, author Vincent Catalano offers an investment technique that takes these factors into account. He illustrates how you should index a portion of your stock portfolio to the market,...(展开全部)

In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy pr...(展开全部)